The distribution of leaflets and tissues, or the simple system of simply shouting, are tried and trusted techniques in Tokyo when it comes to promoting new businesses and big sales; both of which, considering how common they are, must result in at least some success.
Gauging the merits of a traditional campaign by a chindonya troupe, on the other hand, is probably much harder, but considering that there are only 30 or so groups still operating in and around Tokyo, it’s probably fair to say that they don’t draw in the customers like they once did back in the day.
Yet regardless of results, with their cheerful demeanor as well as drums, they do at least make for a very welcome change indeed.