With food, phones and even banana cases now bearing the Hello Kitty logo, Sanrio must be struggling to find stuff to stick its famous feline figure on, as the Japanese giant has now introduced a phenomenally frivolous Kitty-chan doghouse.
Yet far from a crappy kennel with pussy pictures plastered all over it, the one-off creation is covered in crystals and costs an absolutely colossal 3.9 million yen (31,600 dollars). However those with more money than sense need not worry about beating the rush, as Sanrio has said that the buyer will be selected by lottery should there be more than one customer interested.
Which is a relief.