A month or so ago I posted a small series of dated old shops boasting similarly faded Coca-Cola signs, and in trying to explain my fascination with such retro advertisements, I wrote this:
“What specifically it is about about them I don’t really know, but their faded colours and textures are clearly a factor, as is the similarly dated nature of the buildings they are attached to. Then there’s that mix of East and West, plus in some cases at least, the rapidly encroaching modernity of the surroundings. All of which adds up to something really quite special, making them great to stumble upon and occasionally seek out.”
Needless to say that desire to photograph more has continued, and this latest find is arguably the best one yet. It’s certainly the biggest anyway, and the utterly dilapidated state of the one-time shop and the added Sprite logo make it even more special. A true joy to behold and then some.