As Japan’s smokers begin to feel the pinch with an increasing number of bars, restaurants and public places restricting the use of cigarettes, Japan Tobacco has stepped in to briefly ease the pain.
The tobacco titan is kindly offering 150 lottery winners the chance to see a preview of the film Sin City in a restriction-free and smoke-friendly cinema. The one condition being that the applicant is a smoker — preferably a heavy one.
Japan Tobacco spokesman Tsuyoshi Miyashita gleefully wheezed, “The event is to provide a rare opportunity for smokers to light up freely while watching the movie, so they can enjoy the film without suppressing their urge to smoke. I remember seeing filmgoers smoke in theatres, though it’s impossible today.”
This is the first such promotion in Japan; and with the number of smokers falling to an all-time low of under thirty percent, it presumably won’t be the last. This inaugural event being part of the tobacco company’s ‘Smart Smoke’ campaign, which highlights the introduction of odour reduced cigarettes.
Miyashita-san however added that the guests would be able to smoke any cigarette they fancied, although whether the use of pipes and cigars would be permitted wasn’t mentioned. Similarly, the availability of oxygen or iron lungs wasn’t discussed.
HumanityCritic says
good post. Just passing through, cool blog.
balex says
Want to stop people from smoking? Easy, just impose heavy taxes. Not only less people will smoke but the government can also benefit too.
Gareth says
Do you think Asahi, Yebisu, Sapporo, Kirin, etc will get together to organise a great big drink session to a showing of Leaving Las Vegas? Not sure if smoking is so pleasurable in enclosed spaces why they are promoting reduced odour tabs!!
yanwong says
Interesting.
There is always a force fighting back.
melina says
The last one is the best!
Brett says
Odour reduced cigarrettes? What’s next? Chocolate flavoured heroin?