Since its inception in 2005, Cool Biz arguably gets talked about much more than it’s taken notice of.
Introduced during the Koizumi years, the concept of conserving power during the summer by dressing accordingly is suddenly more relevant than it has ever been. In fact, with saving electricity now a necessity rather than just a nod in the right direction, even Super Cool Biz has been introduced, allowing workers to not only ditch their jackets and ties, but even don sandals and polo shirts.
And yet even as temperatures continue to rise, and offices become ever more uncomfortable, for many, even tossing out the tie is still tough.
Simon says
I’m not surprised by the stuck in the past attitude to cool biz. Most Japanese are afraid to be different. Plus the salaryman generally has very little shopping time. If cool biz were paired with daylight saving time for 10 more years, they might “get it”.
Lee says
Yes, this summer should have been the one to change everything. If those at the top made changes, then it’d certainly filter down, but I guess those at the top are the oldest, and so often the most resistant to change…
Mike says
“For many, even tossing out the tie is still tough.”
Absolutely true, and I’m reminded of why that is every day when I walk into my university gig in shorts and sandals. Students on the elevator will give me the “Sensei, kyou wa rough na kakkou desu ne” — and teachers walking by sweating their butts off give me the “urayamashii”…”suzushisou desu ne” think. All of this is passive-aggressive Japanese code for, “Stop dressing like a child and put on a suit.” And I’m a foreigner — we’re expected to be rule breakers to some extent. So I can’t even imagine the brow beatings actual Japanese guys would get if they tried it.
Having said that, I do my best to inform the masses. When I get the “urayamashii” I just tell them not to say that — because they are free to wear what they want. Our university is quite liberal about dress codes, so nobody is forcing people to dress like they’re on their way to a snowball fight. So let’s hope that Japanese people start to embrace the idea that shorts ARE an acceptable attire in 35 degree weather at 90%+ humidity with limited or no air conditioning. (Naaaw. It’ll never happen)
Lee says
Nah, I don’t think it will either.
Normally it’s tough enough, but as buildings were always icy cold, I guess there was always an excuse. Not one I agree with, but an excuse nonetheless.
Now though there is none; quite the opposite. And yet still nothing changes…
Lizzy says
Perhaps it’s a matter of personal pride being able to tough it out? Anyone underdressing is weak! Or something. I hope those in suits and such are at least trying to stay hydrated . . . .
Lee says
It’s a whole host of things I think Lizzy. Work culture. A fairly conservative attitude. The whole hierarchy thing. Lots of older people in charge. All of which make change a very difficult thing.