Mentioned on this site a while ago, the growing popularity in Japan of that giant of the sports world, darts, has given the noble activity something of a face-lift. As despite its natural home in smoky bars and the perspiring and portly nature of its protagonists, the game now boasts a lively and almost lascivious side, with feisty females rather than fat fellas its new cover stars.
A transformation that may now be complete, with jewellery giant the MIKI Corporation incorporating darts into its new campaign for the company’s exclusive Camellia Diamond brand.
Clicking on the image below and watching the Camellia commercial provides a glimpse of the modern game in all its gracious glory; a sport destined to finally take its rightful place at the sporting top table, without a beer or a bulging belly in sight.
A shift that must surely make Olympic inclusion a mere formality.
Ty says
I am wondering if anybody has this CM, I am looking for it.
I would appreciate it!