Feisty fragrance

With Japan’s summer humidity steadily rising, precaution against perspiration is a must — especially if one may be aboard a busy train. But with a plethora of products on the market, manufacturers have to pull out all the stops to capture the public’s attention, which is exactly what Japanese cosmetic giant Shiseido has arguably done with its latest commercial for the aromatic Ag+.

Now how ‘good’ the commercial turns out to be as far as sales go remains to be seen, but with its foreign female armpit sniffing action, it should garner at least the odd look.