For the Japanese shopper wanting to add at least some sense of adventure to tiresome supermarket trips, there’s always the option of Alps to help conjure up images of boldness and breathtaking views as one stocks up on the likes of lager and loo roll.
Alternatively, anyone after nothing more than a bit of fun and frivolity as they forage for fish fingers need look no further than the bizarrely named but unashamedly jolly, Blooming Bloomy.
Although sadly the added option of a BBC card only offers bonuses rather than the benefits of impartial broadcasting from Britain.
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