Suntory released a limited edition single-malt whisky last week. Which in itself isn’t exactly big news. Neither is the fact that it’s called Yamazaki 50 Years after the distillery it mellowed in for half a century.
What makes this an event of modest interest however is that despite costing a whopping 1 million yen (5,000 pound) each, the 50 bottles up for grabs sold out within 24 hours.
The country’s elongated recession it seems is really beginning to bite hard…