Despite being somewhat dissimilar to its Western counterpart, this could be Japan’s answer to the infamous wet T-shirt contest. Admittedly the differences are glaringly obvious, as for starters it takes place at a temple or shrine rather than a bar. Plus the water is icy cold. And it has to be said they aren’t even wearing T-shirts. But it’s kind of the same. Isn’t it?
And just to keep the ladies happy, here’s a picture of the men’s wet headband contest. The fella in the middle appears intent on getting his headwear very wet indeed.